2025 NFL São Paulo Game

The NFL São Paulo Game marked YouTube's first-ever exclusive global broadcast of an NFL game. Streaming free to the world with no subscription required, the Week 1 showdown sent the Kansas City Chiefs and Los Angeles Chargers to Brazil's Neo Química Arena, pitting Patrick Mahomes against Justin Herbert in one of the AFC's fiercest rivalries. The night set a record for the most concurrent viewers of a live stream in YouTube history, proving the platform could carry a marquee live sporting event on the biggest stage. It's a landmark moment in the shift of live sports toward streaming.